Click the links below to learn more about specific projects
Getty Images collaborated with various partners to develop Diversity, Equity & Inclusion Imagery Toolkits and curated collections. These toolkits provide marketers, with data and insights as well as actionable insights to create multi-faceted, authentic depictions of people in communications.
•Designed the toolkits
•Developed content ecosystems around each. (ceros landing page, one page PDF executive summary, ppt presentation, ppt workshops)
•Created visual narrative by highlighting most compelling data points and findings.
•Selected images as a models of authentic representation and to support data.
Projects included:
Citi + Getty DEI Imagery Toolkits
# Autistic Out Loud
Asian American Toolkit
See Her Inclusive Visual Storytelling for Women
LGBTQIA Toolkit with GLAAD
Image Selection, Design.
Link Here
https://view.ceros.com/getty-images-services/deitoolkit/p/2
GIF for social media
PPT DEI workshop
Print Ads promoting Getty Images to the International Documentary Association. Images selected as a model of authentic representation.
Art Direction, Image Selection, Design.
Art Directed and designed multiple titles for Penguin Children’s Books and non-profit Behind the Book. Including Reese Witherspoon’s first picture book.
Art Direction, Design.
art directed & designed
art directed & designed
art directed & designed
art directed & designed
art directed & designed
art directed & designed
art directed & designed
art directed & designed
art directed & designed
art directed & designed
A wide variety of print and digital for non-profits including Behind the Book, Free ArtsNY, Children’s Museum of the Arts and more.
Design, Art Direction.
A DEI landing page created in ceros that highlighted data and insights, inclusivity questions, visual guidance, and resources to best help brands connect with consumers. Images selected as a model of authentic representation.
Art direction, Image Selection, Design.
Getty Images and SeeHer came together to help marketers understand the importance of their visual selections and help eliminate one-size-fits-all representation by creating a set of guidelines for inclusive visual storytelling. Designed the toolkit and assets to promote the work including ppt presentations, executive summary, gif for social and a ceros landing page to promote the work. Images selected reflect the goal of authentic representation and to support guideline findings
Art direction, Design, Image Selection.
GIF for social
Toolkit PDF
Landing page—Link Here
https://view.ceros.com/getty-images-services/toolkitwomensimagery/p/1
Executive Summary
PPT for workshop
Getty Images and GLAAD partnered to create LGBTQIA+ Inclusion: An Imagery Toolkit—a comprehensive guide to navigating LGTBIQA+ representation. Designed the toolkit, gifs for soaicl media and a ceros landing page to promote the toolkit and partnership. Images selected as a model of authentic representation and to support guidelines and data.
Image Selection, Design.
Toolkit PDF
GIF for social media
Getty Images, Mindshare and Hiki curated a gallery of images to shift the narrative of what it means to be autistic, spotlighting authentic imagery to better represent the autistic community. Digital Ads and a ceros Landing page were created to promote this curation. Images selected as a model of authentic representation.
Art Direction, Design, Image Selection.
Digital Ad
Landing page — Link below
https://view.ceros.com/getty-images-services/autistic-out-loud/p/1
In 2023, to celebrate International Women’s Day, Getty Images and the Unstereotype Alliance curated a gallery of images highlighting women in STEM to help close the digital access gaps. In 2022 the focus was on gender equity and sustainability. These landing pages that promoted the partnership and collection. Images selected as a model of authentic representation.
Art Direction, Design, Image Selection.
Developed content ecosystem around Getty Images Creative Insights. (ceros landing page, one page PDF executive summary, ppt presentation, ppt workshops) Pulled out most compelling data points to highlight findings and create a visual narrative. Images selected as a model of authentic representation and to support Creative Insights data. Topics included Healthcare, Finance, Aging, Sustainability, Travel.
Art Direction, Image Selection, Design
Landing pages and mobile apps built in ceros to highlight Getty Images participation in Cannes Lions and Adweek.
Image Selection, Design.
Internal and external marketing tools created in response to needs if sales team. Ceros landing pages to promote Getty Images new creative shoots, custom content, search guides and other assets. All working within brand guidelines.
Art direction, Image Selection, Design.
Print and digital assets for Crain’s New York.
Design, Image Selection, Creative Copy.
Logo design for Crain's weekly podcast. Following brand guidelines.
Design and creative copy.
Series of banner ads for Crain's newsletter. Within brand guidelines.
Ad for Crain's real estate lists. Design + creative copy. Within brand guidelines.
Series of ads for 5Boros. Design and creative copy. Withing brand guidelines.
Digital ad for Crain's Made in New York tradeshow. Designed all collateral for event + designed event logo
Cover of booklet for Crain's Made in New York tradeshow.
Email header for Crain's e-newsletter. Design + creative copy. Within brand guidelines.